Brand visibility is critical to the success of every large, medium, and small business in the United States. Marketing operates largely on the law of averages, meaning the more people you reach with your marketing efforts, the more customers you can win with them. However, e-commerce businesses have to put more into their marketing efforts to get the same results as their brick-and-mortar counterparts.
Even with the limitations of not having a brick-and-mortar location, many e-commerce companies have found ways to thrive, and this is due in no small part to their marketing. What are the secret ingredients online businesses use to make their products irresistible? Here are just a few.
Special Promotions
One of the best ways to increase your sales is with special promotions, such as discounts and giveaways. Don’t think of what you’ll be giving up in terms of price per item because if your campaign is successful, you should drive in more than enough customers to make up the revenue from your discounts.
For instance, when you buy an engagement ring from Agape diamonds, you get a free pair of man-made diamond earrings with your purchase. Agape offers white gold, rose gold, and yellow gold engagement rings and princess cuts, as well as emerald cuts and halo rings. Their halo engagement rings have an iconic look like something out of your favorite romantic comedy.
They draw customers by offering man-made gemstones at lower prices than traditional ones, and they convert web surfers into customers by offering them something for free. It’s no wonder that online shoppers flock to Agape Diamonds when they’re in the market for an engagement ring or piece of fine jewelry for any occasion.
Product Videos
Marketing is all about trying to plant an idea in the subconscious of consumers. You want people to make an emotional connection with your brand, so when they need a product or service you offer, your brand is the one they think of first.
When you see an explainer video of how Agape makes their amazing man-made gemstones and engagement rings of different styles, including pear and halo cuts, you get the idea that they’re the place to go for great jewelry at a discount.
Product video production companies like COLDEA help online businesses reach the masses with professional-looking product videos, explainer videos, sales videos, and other marketing videos. Video marketing is one of the most effective ways to make a personal connection with customers and draw attention to the launch of a new product or special promotion.
Posting video content online is a great way to enhance your online presence and educate consumers about your brand. When you let a creative agency like COLDEA make your product video, you’re sure to be impressed with the finished product.
Social Media
Many small businesses, especially e-commerce startups, can struggle to come up with the funds to put together an effective marketing campaign. The good news for small startups is that social media marketing has greatly leveled the playing field for companies of all sizes.
One of the best things about social media marketing is that you can do it for free. Of course, you can launch paid campaigns that will reach more people, but you can start from scratch by marketing to the people in your network and getting them to share your posts with the people in their networks.
Word of mouth is the most powerful force in the marketing world, and there’s no better place to spread the word about your business than on social media platforms like Facebook, Instagram, and Snapchat. If your social media content goes viral, your sales and revenue will go viral as well.
